Online Travel Agencies (OTAs) like Booking.com and Expedia are powerful channels for hotel visibility. However, commissions can range between 15% and 25%, which significantly impacts profitability.
Why reducing OTA dependency matters
While OTAs help fill rooms, relying too much on them means losing control over pricing, guest relationships, and profit margins.
1. Build a strong hotel website
Your website should not just present information — it should convert visitors into bookings. Learn how in our guide on how to build a hotel website.
2. Use a booking engine
A booking engine allows guests to book directly, avoiding OTA commissions.
3. Offer better direct booking value
- lower price than OTAs,
- free breakfast or upgrades,
- flexible cancellation.
4. Collect guest data
Direct bookings allow you to build long-term relationships and encourage repeat stays.
5. Improve SEO and visibility
With strong SEO, your hotel can attract guests directly through Google instead of OTAs.
6. Use OTAs strategically
OTAs should be used for visibility, not dependency.
Final thoughts
Reducing OTA commissions is not about removing OTAs completely — it is about building a balanced distribution strategy.
FAQ
Can I stop using OTAs?
Most hotels should not fully stop using OTAs, but reduce dependency.
What is the best alternative?
A strong website and booking engine combined with SEO.